In Belize brand building seems to be strange term or not a priority to some entrepreneurs or small business owners. So I would like to share a bit about what branding is and why as an entrepreneur and small business owner it is very important to establish.
For those of you following the Belize Apprentice show you will notice how much one of teams focused on branding for one of their challenge in Episode 2. I found it quite fascinating since I had just finished writing this post about the importance of branding.
Now you don’t have to be a big bank or business like the Belize Bank to be focusing on branding, now is the perfect time to start building your brand. I recently shared this post and it’s quite informative so feel free to check it out after you’re done reading this post. Why Entrepreneurs Need to Brand Themselves First.
What is branding?
It is the reputation behind your business name and logo. It is what people connect with when the see your product, services or logo.
“Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” (entrepreneur.com)
To put it more simply it is about who you are and what you want to be known for.
Why is branding important?
Your brand is what sets you apart from others. You get to create the impression you want people to have about you or your business.
Think for a second. What is the first thing that comes to your mind when you think of Builder’s Hardware, Love FM, Courts Belize?
What will people think of when they hear your name, your business name, see your logo, our product? This is why it is important.
Building your brand can help you encourage customer loyalty, build your business credibility, set you apart from your competitors.
Having a solid brand helps you as the competition for customers are getting fiercer daily. Your brand is what your customers should be thinking of when having to make a purchase.
Now that you have a basic idea of what is branding and the importance of it it’s time to take action.
Do you have a brand? What is your brand’s story?
If you are interested in building your personal brand or a business brand feel free to contact me at email@example.com
Click here to find out how you can win a free session.
About the Author, Andrea Rodriguez
Andrea Rodriguez is a social media consultant passionate about helping small business owners and mompreneurs in Belize get their business online and achieve success!
“Taking Your Business to the World”
You can connect with her at:
- Ernst & Young Insight: Women entrepreneurs – The business case for establishing key networks (business.financialpost.com)